Focus keyphrase refers the keyword that you want to rank for you post or page. If you are interested to rank for a certain keyword, you will may be allured for optimizing many articles on your site for that specific keyphrase. You ever need to use a focus keyphrase once. Why you need to use it and what will you do if you desperately want to rank for that one particular keyphrase? Here in this context, I am describing below all about it.

You should not vie with your own article:

There is a reason to not to use your focus keyphrase more than once. The main reason is that you don’t need or want to vie with yourself for a position in Google. You are telling Google that two different articles are suitable for people searching for that keyword as you optimize both articles for the same focus keyphrase. Here, you also want that both of them will be appeared in the search results. While that’s not necessarily impossible to do, you’ll find it very hardly.

You should have a site with quite a lot of authority to rank two articles in the top ten search results. It would be for the same query. If one of your articles already ranks with that term in the search results, you may have enough authority to try and rank with a second one. Now, if you already rank for a focus keyword, you don’t need to use it twice. You need to improve and update your original article. You should write another post that covers a slight variation of the keyword.

You need to content for your blog:

You can write an excellent, long cornerstone article about all different aspects of feeding your horse well and optimize it for the term feeding your horse by using our Yoast SEO plugin if you have a blog. Now, you should mark this article as cornerstone content in our plugin.

You must need to write a lot of posts. Each of the post will cover a different aspect of your head term. For example, you could write articles and optimize them for focus keyphrases like pasture management, best type of hay for your horse, feeding sport horses, feeding thin horses and many more. These types of focus keywords are called long tail keywords. If you want to link from these long tail articles to your head term article, you’ll be telling Google which of your articles are the most important, and that’ll help for ranking of your most valuable article. At the same time, you will be attracting traffic for those long tail articles. Now, Techbizz IT Services offers you the facility of keyword ranking.

You should content for your stone:

You need to have a lot of product pages for a type of horse feed. Let’s think you have a big assortment like feeds for fat horses, feeds for thin horses, feeds for sport horses etc. You should optimize all your product pages with feeds for thin horses. In this case, instead of all those individual product pages, it makes more sense to optimize your category page for this term.

You have to ranking for your desired keyphrase:

What will you do you if you want to rank for that particular keyphrase that you’ve set your heart on? You should imagine that you are starting an online store for horse feed. You probably want to rank for horse feed, but as you are just starting, that’ll be pretty hard. Optimizing all of your posts for horse feeding is not the right strategy. So what should you do? Your keyword research will give you some ideas about other terms to target.

Do I need to use a focus keyphrase more than once?

Ranking for a focus keyphrase is possible if you write an excellent, long basis article about all different aspects of feeding your horse well and optimize it for the term feeding your horse by using our Yoast SEO plugin. And you may not forget that you’ll need a kickass site structure around it to make sure that article will start ranking. But, you have a high authority site and you already rank well for a particular keyphrase. You should not use a focus keyphrase more than once.

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