On-page SEO is the practice of optimizing individual web pages in order to higher rank and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as it opposed to off-page SEO which refers to a link between other external signals. For those new to on-page SEO, we highly recommend by reading Rand Fishkin’s A Visual Guide to Keyword Targeting and On-Page SEO. On-page SEO has changed over the years, so it’s important to keep up the latest practices. Here in this post, I am giving an actionable guide on On-Page SEO for 2019.
It takes into account all aspects of the webpage when they are added together. It will improve your rankings in the search results. As Google becomes more sophisticated, one of the major factors that influence on-page optimization is relevance. How relevant is your page to the query? That’s how you have to think while developing the page.
If you put an effort on these categories and strategies, you’ll see a boost in traffic and a rise in your search presence. Once you understand everything that goes in your on-page SEO efforts.
On-Page SEO Factors:
There are three major on-page SEO factors. These three pillars are the ones that you should focus on.
Why do people visit your site? Most likely because it contains information that they’re looking for. Therefore you should write excellent content. The content should be about the right keywords, informative, and easy to read.
The third and final pillar is the User experience. Users need to understand your website. They should be able to find what they want through a heartbeat. They should know where to click and how to navigate through your site. And it should be fast. A beautifully designed website is nice, but definitely, you should make it your top priority to create a user-friendly website.
The quality of your code should be high. You need to check if you’re not unintentionally blocking crawlers from indexing your website. WordPress is an SEO-friendly platform and our free Yoast SEO plugin that takes care of most remaining technical SEO challenges, without noticing it. So, if you’re using WordPress and configuring Yoast SEO well, you’ll have most technical aspects of your on-page SEO covered.
On-Page SEO Techniques to Boost Your Rankings:
Linking to High Authority Sites:
We all know that linking from high authority sites is important. They tell that your site can be trusted because a high authority site is linking to it. From these sites, a link tells search engines that you can trust.
When search engines crawl your site, you have to see a link and follow it to CNN or Huffington Post; they weigh it as positive. The trick is the finding of organic ways to link between these sites. Adding them into an anchor text will make them more natural. For example, if “getting a link from CNN can crash your servers” was a link that would be a very natural external link.
Giving Google Fresh Content on a Web Page:
We know that search engines are like fresh content. And we know that pushing out of fresh content on a daily basis builds traffic. It drives leads to our door. That’s why we spend so much time creating new blog posts.
You should not forget about the fresh content on a single page. That is a signal to search engines that you’ve updated a page, and quite possibly will continue to update the page, so they’ll visit more often. And the more they visit, the more trust that you get. Now, if you don’t update, the spiders will extend the time between visits.
Defining Content Absolutely:
If you search Dublin Core, the first four search results are for dublincore.org. The fifth is for Wikipedia. If you search Metadata, the Wikipedia entry is at the top. This simple little demonstration shows you what is called relevance authority. Search engines view these sites and their pages for the keywords as dead-on matches the keywords. It’s because the entire page is geared to define the keywords.
Searching for Synonyms:
The use of synonyms for creating an SEO plan for your blog or website is pretty common. Finding those synonyms is not always easy or is done properly.
I think that the best way to search for these terms is to use Google. The reason is that not only you get to see the synonyms themselves but also how they are ranking in competitors’ pages. To search the synonyms on Google, simply put the tilde symbol before your search term.